I read this article today and I must say that I am absolutely guilty of watching trailers endlessly. And I do get slightly annoyed when I'm late to a movie because I know I won't miss the actual movie but the stellar previews...or in some cases, the previews to the previews (see Twilight Breaking Dawn: Part 2).
Personally I think it's a clever marketing ploy to get us amped for months ahead of a movie premiere BUT it's a win-win situation.
http://www.latimes.com/entertainment/news/movies/la-fi-ct-trailers-20120410,0,6503131.story
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